1Stop Translations and STICPLAY: a successful collaboration in multilingual digital marketing

1Stop Translations, a leader in international translation and digital marketing services, and STICPLAY, an innovative South Korean startup specializing in cashback for iGaming and sports betting, ribbed by STICPAY, celebrate the extraordinary results achieved during the first six months of collaboration in the second half of 2024.

3 minutes – read

Thanks to the combination of high-level linguistic skills and advanced know-how in international digital marketing, 1Stop Translations has developed an integrated strategy that has enabled STICPLAY to establish itself as a key player in the competitive iGaming and Fintech markets, achieving unprecedented global visibility.

A winning strategic plan

The approach taken included a wide range of activities, including:

• Multilingual SEO for the website www.sticplay.com which has increased the organic visibility of the brand.
• Production of high quality SEO-oriented content, optimized in different languages.
• Strengthening the domain profile through targeted link building strategies.
• Launch of international influencer marketing campaigns and multilingual management of communication on social media, especially on Instagram.

These activities has significantly increased Sticplay’s presence in strategic markets such as Brazil, Australia, Italy and South Africa.

Multilingual SEO: a strategic weapon for success

Multilingual SEO optimization proved to be crucial. Analysing in detail the specific keywords for each market, the 1Stop Translations team created targeted content that led to an increase in organic traffic of 70% in just six months (!). In parallel, the site’s Domain Trust has doubled, consolidating STICPLAY’s online reputation.

‘Our collaboration with STICPLAY demonstrates the effectiveness of combining high-level language skills with advanced digital marketing strategies,‘ said Antonio Cesari, CEO of 1Stop Translations. ‘We are proud of the results achieved and ready to continue supporting STICPLAY in its journey of global growth.‘

Localized content for a global audience

A fundamental pillar of the strategy was the production of localized and optimized content for the different target markets. Informative articles, social media posts and promotional texts have been created, translated and adapted to respect the cultural specificities of each country.

STICPLAY’s blog has become a go-to resource for users interested in cashback for sports betting and online casinos, recording an increase in average time spent on the site of 35%, a sign of increasing user engagement.

Influencer marketing and social media

To further strengthen brand awareness, 1Stop Translations has developed a bespoke influencer marketing strategy. Local influencers with a strong presence in target markets have promoted STICPLAY on platforms such as Twitch, Kick and Instagram, through authentic and high-impact content.

At the same time, STICPLAY’s social media management, with a particular focus on Instagram, guaranteed direct and personalised communication with users, increasing engagement by 50% compared to the previous six months.

Concrete results

The collaboration between 1Stop Translations and STICPLAY has produced tangible results:

• Domain Trust doubled and organic traffic increased by 70%.
• 60% Increase in new registered users.
• Revenue growth, consolidating STICPLAY as an innovator in iGaming cashback services.

In the wake of these important successes, both companies have decided to extend their collaboration throughout 2025, with the aim of consolidating the results obtained and exploring new opportunities for growth.

The role of 1ST: strategic partner for the global market

This partnership underlines 1Stop Translations‘ role as a leader in multilingual digital marketing and translation services for iGaming. With a unique blend of linguistic expertise, creativity, and strategic vision, 1Stop Translations continues to be the ideal partner for companies aiming to expand their presence in international markets.

Contact us today to find out how we can help you reach new heights with our iGaming content services.

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