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1Stop Translations and STICPLAY: a successful collaboration in multilingual digital marketing - 1Stop Translations
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1Stop Translations and STICPLAY: a successful collaboration in multilingual digital marketing

1Stop Translations, a leader in international translation and digital marketing services, and STICPLAY, an innovative South Korean startup specializing in cashback for iGaming and sports betting, ribbed by STICPAY, celebrate the extraordinary results achieved during the first six months of collaboration in the second half of 2024.

3 minutes – read

Thanks to the combination of high-level linguistic skills and advanced know-how in international digital marketing, 1Stop Translations has developed an integrated strategy that has enabled STICPLAY to establish itself as a key player in the competitive iGaming and Fintech markets, achieving unprecedented global visibility.

A winning strategic plan

The approach taken included a wide range of activities, including:

  • Multilingual SEO for the website www.sticplay.com which has increased the organic visibility of the brand.
  • Production of high quality SEO-oriented content, optimized in different languages.
  • Strengthening the domain profile through targeted link building strategies.
  • Launch of international influencer marketing campaigns and multilingual management of communication on social media, especially on Instagram.

These activities has significantly increased Sticplay’s presence in strategic markets such as Brazil, Australia, Italy and South Africa.

1Stop Translations and STICPLAY: a successful collaboration in multilingual digital marketing - 1Stop Translations

Multilingual SEO: a strategic weapon for success

Multilingual SEO optimization proved to be crucial. Analysing in detail the specific keywords for each market, the 1Stop Translations team created targeted content that led to an increase in organic traffic of 70% in just six months (!). In parallel, the site’s Domain Trust has doubled, consolidating STICPLAY’s online reputation.

‘Our collaboration with STICPLAY demonstrates the effectiveness of combining high-level language skills with advanced digital marketing strategies,‘ said Antonio Cesari, CEO of 1Stop Translations. ‘We are proud of the results achieved and ready to continue supporting STICPLAY in its journey of global growth.‘

Localized content for a global audience

A fundamental pillar of the strategy was the production of localized and optimized content for the different target markets. Informative articles, social media posts and promotional texts have been created, translated and adapted to respect the cultural specificities of each country.

STICPLAY’s blog has become a go-to resource for users interested in cashback for sports betting and online casinos, recording an increase in average time spent on the site of 35%, a sign of increasing user engagement.

Influencer marketing and social media

To further strengthen brand awareness, 1Stop Translations has developed a bespoke influencer marketing strategy. Local influencers with a strong presence in target markets have promoted STICPLAY on platforms such as Twitch, Kick and Instagram, through authentic and high-impact content.

At the same time, STICPLAY’s social media management, with a particular focus on Instagram, guaranteed direct and personalised communication with users, increasing engagement by 50% compared to the previous six months.

Concrete results

The collaboration between 1Stop Translations and STICPLAY has produced tangible results:

  • Domain Trust doubled and organic traffic increased by 70%.
  • 60% Increase in new registered users.
  • Revenue growth, consolidating STICPLAY as an innovator in iGaming cashback services.

In the wake of these important successes, both companies have decided to extend their collaboration throughout 2025, with the aim of consolidating the results obtained and exploring new opportunities for growth.

The role of 1ST: strategic partner for the global market

This partnership underlines 1Stop Translations‘ role as a leader in multilingual digital marketing and translation services for iGaming. With a unique blend of linguistic expertise, creativity, and strategic vision, 1Stop Translations continues to be the ideal partner for companies aiming to expand their presence in international markets.

Contact us today to find out how we can help you reach new heights with our iGaming content services.


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1Stop Translations and Bombay Play together to conquer the mobile games market - 1Stop Translations
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Mobile game localisation: 1Stop Translations partners with Bombay Play for global success

In today’s mobile-dominated business landscape, professional mobile game localisation is not an option, but a necessity for success. With over 3.5 billion players worldwide and a market worth $135 billion, mobile games offer an immense opportunity for developers who want to expand their audience and increase their profits.

2 minutes – read

However, in order to fully exploit this potential, it is crucial to overcome language and cultural barriers. Localisation, the process of adapting a game to a specific language and culture, is the key to unlocking the global market and achieving international success.

Mobile game localisation: 1Stop Translations partners with Bombay Play for global success - 1Stop Translations

Developing a multilingual mobile game allows for the connection with millions of players around the world, multiplying your audience and earning opportunities. In addition, localisation increases player engagement, offering a more personalised and rewarding gaming experience.

A concrete example of the importance of localisation is Apple’s directives which require the translation of mobile games into at least 14 languages. By localising a game, developers not only meet these directives, but also gain a distinct competitive edge over competitors who do not.

1Stop Translations and Bombay Play together to conquer the mobile games market

Bombay Play, an Indian mobile game development company founded in 2017, has reached a significant milestone with its acclaimed title “Block Heads: Duel puzzle games”. Recognising its innovative and engaging gameplay, Google Play awarded Block Heads with the prestigious “Best of 2023” award for India.

This mobile game stands out from the crowd thanks to the combination of strategic elements of the classic block puzzles with an exciting real-time multiplayer mode. Unlike traditional puzzle games, Block Heads tests players’ logical skills and speed in an intense head-to-head challenge.

Players take turns placing blocks within a 9×9 grid, trying to create combinations and score higher than their opponent.

Its uniqueness was greeted with great enthusiasm by the gaming community, with over 100,000 downloads on the Google Play Store within days of its official launch. The game was also praised by the Google Play team, who recognised its value and great innovation.

1Stop Translations and Bombay Play together to conquer the mobile games market
Block Heads: a perfect example of mobile game localisation

The planetary success of Block Heads is no coincidence at all. A fundamental part of this triumph was its meticulous localisation into different languages of the world.

Thanks to 1Stop Translations’ proven experience in the mobile video game industry, the puzzle game has broken down geographical and cultural boundaries, being translated and adapted into Brazilian Portuguese, Hindi, Arabic, European Spanish, German, Korean, Japanese, Indonesian and Turkish. Localisation has embraced every aspect of the gaming experience, immersing players in a perfectly understandable virtual world.

1Stop Translations worked closely with the Bombay Play team, painstakingly analysing every aspect of the game and pinpointing key points to be localised. Subsequently, a team of expert translators and native speakers translated the texts with the utmost accuracy, paying attention to both the literal meaning and the linguistic and cultural nuances of each target language.

The end result is a mobile game that knows no language barriers, capable of engaging players from all over the world and offering them an authentic and engaging gaming experience.

Contact us today to find out how we can help you grow your mobile game business.


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Africa: the iGaming El Dorado? 1Stop Translations and Suss Ads formalise their partnership - 1Stop Translations
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Africa: the iGaming El Dorado? 1Stop Translations and Suss Ads formalise their partnership

Africa represents a new El Dorado for iGaming. In 2024, 1Stop Translations seizes this opportunity by entering into a strategic partnership with Suss Ads, a leading Kenyan technology and marketing services provider.

2 minutes – read

This collaboration was born after the meeting between the two companies at ICE London held in February 2024, with the common intention of integrating their services for companies operating in the iGaming, sports betting and fintech sectors, and interested in expanding their business in the thriving African market.

Africa: the iGaming El Dorado? 1Stop Translations and Suss Ads formalise their partnership - 1Stop Translations

The result of their agreement is the integration of 1Stop Translations’ decades of experience in the field of professional translations and international digital marketing with Suss Ads’ expertise in the design and implementation of online advertising and SMS marketing campaigns.

Analysis of African iGaming market

Africa is one of the world’s fastest growing markets in terms of iGaming diffusion, thanks to its young population, the wide adoption of mobile technology, the evolution of the regulatory framework, and the cultural predisposition towards gambling and betting.

1Stop Translations and Suss Ads offer their clients a comprehensive solution: the planning and implementation of marketing campaigns tailored to the entire African market, localised in the target languages and with well-defined and measurable objectives.

Due to the complexity and linguistic variety present in Africa, the automatic translation of the texts of games, websites and marketing communications is ineffective, and often not completely correct, and this makes localisation services in the target languages necessary.

Localisation strategies for iGaming platforms in Africa

Localisation is a process of adapting content, making it culturally suited to local conventions. A specific advertising campaign, in order to have the same impact, will have to be modified in all its contents, message, tone, and images/videos from one country to another, in relation to the local culture. This process requires the collaboration of several professionals, including translators, proofreaders, copywriters and digital marketers.

1Stop Translations is a leading provider of translation and localisation services in 100 languages, with over 15 years of experience in the iGaming, sports betting, fintech and legal sectors. It also provides multilingual content writing services, SEO optimisation services for website and blog content, as well as social media management.

Suss Ads, on the other hand, is a digital hub expert in paid digital ads (Programmatic Ads) and SMS advertising campaigns. It helps companies grow by providing targeted, successful promotional campaigns that generate a concrete and measurable ROI. The experience in delivering effective advertising campaigns is proven by the testimonials of its customers. More details and insights can be found on the company website www.sussads.co.ke.

Nicola Pansini, Sales and Marketing Manager at 1Stop Translations, states:

“We are proud to announce this agreement between 1Stop Translations and Suss Ads, because the two companies have a common goal: to provide their customers with the ​​best possible service in terms of quality and results. With this partnership, the two companies have integrated their service offering, becoming the point of reference for all companies operating in the iGaming and betting sector and looking for effective marketing solutions to expand their business in the African market.”

Dennis Maina, Suss Ads Managing Partner, says:

“We are excited to join forces with 1Stop Translations. This partnership will seamlessly integrate the expertise of 1Stop Translations in translations and international digital marketing with our own specialization in Programmatic Ads and SMS advertising campaigns. Together, we will offer a comprehensive solution that leverages technology and linguistic proficiency to empower our clients to reach and engage with their target audience effectively in the African market and beyond.”

Contact us today to find out how we can help you grow your business in Africa.


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