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iGaming marketing: the new German policy for advertising - 1Stop Translations
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iGaming marketing: the new German policy for advertising

Germany’s Joint Gambling Authority (GGL) has partnered with Google to tackle advertising by unlicenced gambling operators, achieving a significant reduction in black market promotions.

4 minutes – read

Following Google’s new policy, effective September 25, 2024, only GGL-certified operators can advertise on the platform. This move blocks unlicenced operators from using paid search ads and comparison sites to attract players.

While this has reduced visibility for illegal platforms in sponsored ads, challenges remain with organic search rankings. Unlicenced operators continue to exploit SEO strategies to reach users, prompting the GGL to expand its collaboration with Google to address these tactics.

iGaming marketing: the new German policy for advertising - 1Stop Translations

The updated iGaming advertising rules strengthen Germany’s regulated sector by curtailing illegal competition and ensuring greater consumer protection. Licenced operators now have a more level playing field, while players are directed to platforms complying with strict safety and fairness standards.

This initiative underscores the importance of cooperation between regulators and major tech firms, as well as professional iGaming translations and SEO translations. By leveraging Google’s vast reach, the GGL has made significant progress in combating the black market, setting a benchmark for effective enforcement in the digital age. Germany remains committed to fostering a safe, transparent gambling ecosystem as these measures evolve.

German regulation for iGaming advertising

Germany enforces strict advertising regulations for online gambling, requiring operators to hold a specific national licence issued by the Joint Gambling Authority (GGL). The rules, grounded in the Glücksspielstaatsvertrag (Interstate Treaty on Gambling), aim to ensure transparency, consumer protection, and responsible gambling practices.

Operators must adhere to strict iGaming marketing guidelines, including displaying warnings about gambling risks, avoiding misleading ads, and preventing outreach to vulnerable groups like minors.

Advertising is further restricted in terms of timing and context. For instance, ads cannot air during live sports or peak family viewing hours, so to minimise exposure to at-risk audiences. Sponsorship deals, such as those in sports, are allowed but must clearly align with GGL standards, avoiding promotion of unlicenced entities.

German regulation for iGaming advertising - 1Stop Translations
Clear rules: German regulations set strict guidelines for iGaming advertising, focusing on consumer protection and responsible gambling.

Recent measures, like Google’s updated ad policies, bolster these efforts by cutting unlicenced operators out of key digital spaces.

The dual focus on licencing and regulated advertising strengthens the legal market while protecting consumers. Germany’s approach sets a high standard, emphasising safety and transparency. With tighter enforcement and collaboration between the GGL and platforms like Google, the visibility of illegal operators continues to decline, reinforcing the regulated market’s integrity.

Google policy updates for unlicenced iGaming services operators

Google has taken a pivotal role in supporting Germany’s Joint Gambling Authority (GGL) to combat unlicenced online gambling operators. In a decisive policy update effective September 25, 2023, Google restricted gambling ads on its platform to operators holding a GGL-issued licence. This ensures that only compliant entities can utilise Google Ads, significantly reducing the presence of black-market operators in sponsored search results and comparison sites.

Google policy updates for unlicenced iGaming services operators - 1Stop Translations
Google’s latest policy update tightens restrictions on unlicensed iGaming operators, aiming to enhance user safety and regulatory compliance.

The collaboration with the GGL has led to tangible results, with illegal operators losing a critical channel for iGaming marketing and customer acquisition. Google also works with the regulator to tackle challenges posed by organic search rankings, where unlicenced platforms continue to exploit SEO tactics to maintain visibility. These combined efforts aim to close loopholes and diminish the influence of black market operators.

By aligning its advertising policies with Germany’s regulatory framework, Google reinforces the legitimacy of licenced operators and contributes to consumer protection. This partnership sets a strong example of how tech platforms can collaborate with authorities to enforce compliance and strengthen market integrity. The move also highlights Google’s broader commitment to responsible advertising and aiding governments in curbing illegal activities in the digital sphere.

Further steps to be made to halt illegal advertising

The collaboration between the GGL and Google marks a significant step in regulating Germany’s iGaming advertising landscape. However, their efforts are far from over. Both parties are committed to ongoing initiatives to curb illegal gambling promotions and adapt to evolving tactics used by unlicenced operators, such as advanced SEO strategies. These developments emphasise the need for precision in communication, including professional translations to ensure compliance with legal and advertising standards.

Specialised iGaming translations are vital for operators to align their messaging with GGL requirements and maintain legitimacy in a highly regulated market. With Google’s proactive stance and the GGL’s enforcement, the groundwork is laid for further advancements, fostering a safer and more transparent gambling ecosystem. As new challenges emerge, this collaboration sets a robust precedent for combating illegal activities in the digital space.

Further steps to be made to halt illegal iGaming promotions - 1Stop Tranlsations
Authorities in Germany are intensifying efforts to combat illegal iGaming promotions, aiming to safeguard consumers and ensure compliance with national regulations.

To thrive in Germany’s regulated iGaming services market, operators must ensure their content meets strict advertising and SEO standards. If you’re a licenced operator, contact us today: our company is expert in SEO translations, professional translations and iGaming translations, to get help crafting compliant, engaging and localised content. As regulatory and advertising frameworks evolve, this precise communication is critical for maintaining visibility and legitimacy.


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The Growth of the iGaming Market in Bulgaria - 1Stop Translations
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The growth of the iGaming market in Bulgaria

Bulgaria has emerged as a hidden gem in the rapidly growing iGaming services industry. In recent years, the country has experienced notable growth, positioning itself as one of the most promising iGaming markets in Europe.

4 minutes – read

Sports betting in Bulgaria has seen a consistent growth of around 20% per year, while the online casino sector is projected to expand by nearly 30% in the near future. This steady rise has attracted the attention of operators, investors and industry professionals, all eager to tap into this promising market.

But what makes Bulgaria so attractive isn’t just the raw numbers. The country’s combination of a dynamic regulatory framework and favourable business environment makes it a strategic location for iGaming operators looking to expand within the European Union (EU).

The Growth of the iGaming Market in Bulgaria - 1Stop Translations

iGaming regulations in Bulgaria: a business-friendly environment

Regulation is a crucial factor for any iGaming market and the Bulgarian State Commission on Gambling has excelled in creating business-friendly yet responsible regulations. One of the country’s standout features is its highly accessible licencing process. Compared to other EU countries, Bulgaria’s licencing requirements are less restrictive, allowing to enter the market with minimal bureaucracy. This ease of entry has attracted a wide array of operators, from startups to established giants, all keen to explore the opportunities Bulgaria offers.

The licencing process is not only easier, but also more cost-effective than in many neighbouring countries. This lower financial barrier makes Bulgaria particularly attractive if you’re looking to establish a foothold in the EU without the steep costs seen in more saturated markets.

iGaming regulations in Bulgaria: a business-friendly environment - 1Stop Translations
Bulgaria’s iGaming regulations foster a business-friendly environment, driving growth in the online gaming sector.

In an effort to curb illegal activities and align the country’s iGaming laws, Bulgaria also introduced new Anti-Money Laundering (AML) regulations in 2023. While some might see these as restrictive, the AML regulations actually enhance Bulgaria’s appeal by increasing market security and trustworthiness. By strengthening its laws, Bulgaria has managed to offer both a flexible entry process for operators and a safe environment for players.

This means you can establish your iGaming services in a market where trust and integrity are ensured without stifling innovation.

Advantages of investing in Bulgaria’s iGaming sector

If you’re considering expanding your business into Europe, the iGaming market in Bulgaria offers several unique advantages. With a rich cultural heritage and an ever-growing interest in online entertainment, Bulgaria’s market is not only expanding, but also evolving to meet the needs of a diverse player base. With the help of localised iGaming translations, this is easier to do than ever.

Advantages of investing in Bulgaria’s iGaming sector - 1Stop Translations
Discover the key advantages of investing in Bulgaria’s thriving iGaming sector, a growing hub for online gaming.

The following factors combine to make Bulgaria a standout choice for iGaming companies looking to tap into a dynamic and promising market:

  • Predictable regulations: With no sudden shifts in policy, the market provides stability and certainty, allowing your business to plan long-term strategies.
  • Low licencing fees: Bulgaria is known for its competitive licencing costs, making it an ideal market for new ventures and established operators alike.
  • EU market access: Being an EU member, Bulgaria offers you seamless entry into the wider European market, facilitating cross-border operations.
  • Skilled workforce: The local talent pool is rich with multilingual professionals, crucial for high-quality customer service and iGaming services.
  • Growing demand: The online gaming market continues to expand and, with the help of professional translations, creates exciting opportunities for your business to access new and local player bases.

Bulgaria’s rise as a top emerging iGaming market

Bulgaria’s iGaming sector is gaining recognition for its steady growth and favourable conditions. As more players shift to online platforms, the market presents a strong opportunity for operators ready to capitalise on this demand. With forecasts predicting even greater expansion, now is the time to consider entering or growing within the Bulgarian market.

Success, however, requires more than a solid regulatory understanding. Engaging the local audience effectively is crucial, and professional translations and localisation are key. Collaborating with iGaming translations experts ensures your communication hits the mark, helping you resonate with Bulgarian players and build trust within the market.

Bulgaria’s rise as a top emerging iGaming market - 1Stop Translations
Bulgaria’s iGaming industry is booming, positioning the country as a key player in the emerging online gaming market

If you’re ready to expand into Bulgaria’s booming iGaming market, ensure your success with professional translations tailored to the local audience. At 1Stop Translations, we specialise in iGaming translations that capture cultural nuances and engage players effectively.

Let us help you connect with your audience and elevate your business in this thriving market. Contact us today to take your iGaming operations to the next level.


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New Zealand has announced a proposal for its first iGaming regulation - 1Stop Translations
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New Zealand has announced a proposal for its first iGaming regulation

The New Zealand government has announced a plan to introduce regulations for the iGaming space. For a long time now, iGaming companies have been unable to operate in New Zealand, as New Zealand’s laws have not caught up with the fast pace of technology.

4 minutes – read

The only iGaming companies that New Zealanders can access have been based in Malta and other foreign nations, countries with specific permissions for online gaming.

New Zealand has announced a proposal for its first iGaming regulation - 1Stop Translations

iGaming regulations in New Zealand

Currently, there are no regulations governing online gambling in New Zealand. This doesn’t mean that iGaming companies can operate freely inside NZ — far from it. In fact, the lack of specific regulatory coverage for the online gambling industry means that operating an iGaming service inside NZ has been illegal. While New Zealanders can access some iGaming sites, these are all hosted overseas, in countries where regulations exist but are more permissive towards the online gambling industry.

All that is set to change in early 2026, when the New Zealand government is going to enact its proposed regulations. Online casinos will be granted licences for local operation within New Zealand, allowing them to operate under the auspices of the NZ government. Foreign casinos will be regulated differently. This represents a win-win situation for New Zealand iGaming companies and the government: online gambling providers will pay taxes within NZ and provide jobs to local people, while iGaming providers will benefit from more favourable regulations as compared to foreign casinos.

iGaming regulations in New Zealand - 1Stop Translations
Learn about the proposal for the first online casino regulation and its impact on the New Zealand iGaming industry.

New licences and advertising for iGaming operators in 2026

The new regulations will open up New Zealand to the local iGaming market. Regulations will govern the operation of online casinos and iGaming services, while ensuring that companies advertise responsibly. In addition to creating new opportunities, the changes will also help to promote responsible gambling. Under the current system, there’s little protection for younger people and vulnerable adults who can be exploited by less scrupulous iGaming companies based outside of NZ.

New licences and advertising for iGaming operators in 2026 - 1Stop Translations
New Zealand: the fresh wave of opportunities and regulatory advancements for iGaming operators

Advertising for iGaming will be covered by the new online casino regulations, ensuring that it’s targeted appropriately. This will help to avoid the phenomenon of younger people becoming involved in online gambling, as well as the issue of gambling addiction.

Apart from making the New Zealand iGaming environment more ethical and responsible, this new regulatory arrangement will bring in additional revenue for the NZ government. This is because companies will be able to operate within New Zealand itself, rather than having to be headquartered overseas, and New Zealand workers will be able to secure lucrative employment in the iGaming field.

A new era for New Zealand iGaming business

The new online casino regulations are great news for responsible iGaming companies considering the New Zealand market. Where regulations are weak or non-existent, ethical, responsible companies can suffer. They have to compete with less scrupulous entities, ones that aren’t cautious about where and to whom they advertise or whether their players are gambling responsibly. With a solid regulatory framework in place, responsible iGaming providers will be playing on a level field.

From an employment perspective, the introduction of iGaming regulations will create jobs in the sector. These will range from web design and programming to more artistic roles, as companies will need designers to create fresh art for their sites. From entry-level programming roles to C-suite positions, this new era of iGaming regulations will create a wealth of employment opportunities for New Zealanders that might not otherwise exist.

iGaming business requires great translations. Whenever a new iGaming market opens up, some of the first considerations must always be professional translations and localisation. This doesn’t just mean accurate iGaming translation into the local language — it also means ensuring that the content is culturally relevant. Different regions have different holidays, sporting events, and other peculiarities that providers need to keep in mind when offering their services in that area. For example, New Zealanders are likely to be much more interested in the results of the latest rugby tournament than they are in American football!

A new era for New Zealand iGaming business - 1Stop Translations
The future of iGaming in New Zealand is brighter than ever.

Quality iGaming translation is especially important in a region like New Zealand, where multiple languages besides English are spoken and the English has dialectical variations. That’s where 1Stop Translations comes in. 1Stop Translations is your premier service for iGaming translation and localisation that players will love.

Besides professional translations, 1Stop also offers communications and digital marketing strategies to help iGaming companies get ahead in a new market. Since we specialise in the field of online gaming, we’re the number one choice when it comes to launching iGaming services in a brand-new region.


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Here’s why you should not use automatic translation for your iGaming site - 1Stop Translations
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Here’s why you should not use automatic translation for your iGaming site

If you do business online, you know there are more options on the market than ever before promising convenience and cost-effectiveness by quickly converting content from one language to another. It’s an essential step, after all, and one that helps your content reach new demographics.

4 minutes – read

However, relying solely on automatic iGaming translations for your site can lead to significant pitfalls; the nuances of language, particularly in the context of iGaming marketing and customer engagement, often quite literally get lost in translation. This approach not only risks miscommunication but also undermines the credibility and user experience of your platform.

Here’s why you should not use automatic translation for your iGaming site - 1Stop Translations

A professional appearance for globalised iGaming companies

Automatic translation software, while tempting for its ability to swiftly translate content into multiple languages at a minimal cost, often falls short in accuracy. Systems like this work by mechanically translating text from a source language, often resulting in awkward phrasing, incorrect interpretations and cultural missteps in the target language. For iGaming businesses expanding into international markets, these errors can be particularly damaging.

With tight regulations and legal standards in iGaming, there’s also no room for getting the message wrong. For example, the following must be clearly understood by every audience to ensure proper transparency:

  • Terms and conditions
  • Rules and guidelines
  • Payment and withdrawal information
  • FAQs and Help sections
  • Privacy policy and terms of service
A professional appearance for globalised iGaming companies - 1Stop Translations
Crafting a professional image is essential for global iGaming companies to build trust and credibility in an increasingly competitive market.

Leaving these up to automatic translation software instead of professional and localised translations is irresponsible.

Poorly translated content not only fails to convey a professional image and clear language but also risks confusing and alienating potential customers. In the competitive world of online gaming, where trust and clarity are paramount, relying on automatic translations can undermine efforts to build a strong global brand presence.

Localised translations for a better iGaming experience

iGaming also thrives on engagement and immersion, where players seek an experience that feels both familiar and engaging. Effective communication in their native language is crucial for this connection. Automatic translation, however, often fails to capture the nuances of idioms, slang and cultural references that resonate with players. This is where localised translations become indispensable.

Localised translations for a better iGaming experience - 1Stop Translations
Enhance your iGaming experience with tailored localised translations.

Unlike mere translation, localisation adapts content not just linguistically but culturally, ensuring it feels natural and resonant to the target audience. Achieving this level of authenticity and relevance is simply beyond the capabilities of automatic translation tools, underscoring the importance of investing in professional translations and localisation services for iGaming companies aiming to succeed on the global stage.

SEO and digital marketing implications of incorrect translations

When it comes to web and digital marketing strategies for your site, the accuracy of your iGaming translations can make or break your online presence. It’s not just about getting the words right; it’s about ensuring that your content reflects what users are actually searching for. Search engines like Google and Bing are smart—they crawl through websites to match user queries with relevant content. If your site’s text is poorly translated or relies solely on automatic translation, it may not align with the search terms and keywords your potential players are using. This mismatch can seriously hurt your visibility in search engine results pages (SERPs).

And therein lies the problem. Many of these systems don’t actually translate your site until a user clicks on it. That means search engine crawlers often index only the original language version of your pages, missing out on the translated content that’s visible to your visitors. Essentially, you could have a beautifully translated iGaming site in multiple languages, but if search engines aren’t indexing those versions properly, you’re losing out on organic search traffic.

Imagine this scenario: a player in Germany searches for “best online slots” in German. If your iGaming site’s German translation isn’t spot on, it might not appear in the search results, even though you offer exactly what they’re looking for. That’s a missed opportunity to connect with potential players and grow your business.

SEO and digital marketing implications of incorrect translations - 1Stop Translations
Navigating the pitfalls: The SEO and digital marketing setbacks of inaccurate translations can hinder global outreach.

Localisation, not just translation, is key here. It involves adapting your content to resonate with local cultures and languages, but also boost your chances of ranking well in local search results.
Moreover, tailored marketing strategies that align with the unique preferences and behaviors of local markets can significantly amplify an iGaming enterprise’s reach and relevance. It’s about crafting messages that speak directly to the heart of the market, leveraging local insights to turn potential customers into loyal patrons.

If you’re serious about expanding your iGaming business globally, investing in professional localisation services is crucial. It ensures that your site speaks the language of your players effectively, both figuratively and literally, and attracts the right audience organically.

By choosing a specialised agency like 1Stop Translations, with years of experience in iGaming translations and digital marketing, you’ll receive accurate and compliant translations that enhance user experience and maximise your site’s visibility in international markets. Contact us and we’ll not only help improve communication with your global audience but also strengthen your brand’s credibility and competitiveness in the dynamic world of iGaming.


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The future of US iGaming business - 1Stop Translations
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The future of US iGaming business

Within the ever-changing American economic landscape, the iGaming industry has become a powerful force in the digital economy. The sector has redefined the boundaries between interactive entertainment and betting, growing from a niche market to a developing powerhouse thanks to several legislative reforms. Keeping a close eye on consumer trends and technology developments, iGaming in the US is headed for unparalleled expansion. This transformative journey is not just reshaping the gaming landscape; it’s reimagining the very fabric of American entrepreneurship.

4 minutes – read

As we delve into the intricacies of this rapidly evolving domain, one thing is clear: the future of iGaming in the US is not just about games – it’s about the strategic interplay of regulation, innovation and market potential.

The future of US iGaming business - 1Stop Translations

The evolution of iGaming regulations in the US

With every state having the authority to create its own iGaming regulations in the digital ledger of gaming law, the legislative fabric of the United States of America is as diverse as the nation itself. This decentralized method has resulted in a mishmash of laws, with one state’s permissive laws being another’s burdensome red tape.

The way that iGaming regulations have developed is a monument to the American spirit of independence, which encourages innovation and competition while adjusting to the distinct political, social, and economic landscapes of each state.

The evolution of iGaming regulations in the US - 1Stop Translations
From prohibition to proliferation: Witness the transformative journey of iGaming regulations in the US, shaping the landscape of the iGaming industry

The ramifications are profound: a patchwork of policies that both challenges and empowers the industry to navigate through a labyrinth of legal frameworks. As states calibrate their stances, the iGaming sector stands at the forefront of a regulatory renaissance, poised to redefine the parameters of responsible gaming and economic prosperity.

New relationships with the European iGaming market

American and European businesses are growing closer in the quickly evolving US iGaming market. This is taking place in the context of recent legal modifications that have made it easier for countries to collaborate internationally. For instance, DraftKings’ recent announcement of an “outstanding” Q1 and raised full-year guidance reflects the sector’s robust growth. European companies are leveraging their wealth of experience and cutting-edge technology to take advantage of the burgeoning American hunger for online gaming.

As they merge into the US market, there’s a buzz that this could lead to the US overtaking Europe’s iGaming business in the next ten years. With companies like Penn Entertainment remaining optimistic about growth despite revenue drops, and Flutter Entertainment moving its primary listing to the NYSE, the US market is showing signs of a significant upswing.

New relationships with the European iGaming market - 1Stop Translations
Pushing limits: the thriving relationship between the American and European iGaming business

Challenges and opportunities for iGaming business in the USA

Despite its growth, the US iGaming market is not without challenges. Operators must navigate a complicated regulatory environment that differs greatly between states. Another major obstacle is the fierce rivalry in the industry, as many providers are fighting for a piece of the action. Further, in order to remain relevant, the quick speed at which technology is developing demands constant innovation.

There are plenty of opportunities despite these difficulties. The repeal of the Professional and Amateur Sports Protection Act (PASPA) has been a game-changer, opening up the market to legal sports betting and, by extension, other forms of online gambling. States like New Jersey, Pennsylvania and Michigan have emerged as leaders, showcasing the potential for revenue generation through iGaming. Additionally, the sector is witnessing a change in customer behavior, as online sportsbooks and mobile gaming are becoming more and more popular.

The financial outlook is also very positive. By 2028, the gross win volume of the US iGaming sector is expected to reach €53 billion, demonstrating a strong development trajectory. This is further supported by the increasing legalization of online gambling across various states and the rising popularity of sports betting.

Challenges and opportunities for iGaming market in the USA - 1Stop Translations
Rolling the dice: navigating challenges and seizing opportunities in the iGaming business landscape of the USA

Set your iGaming business on the course to global success

As iGaming in the US stands on the brink of a new era, the path forward is clear: professional communication practices are not just beneficial, they are essential. For businesses looking to thrive and penetrate new markets, the adoption of precise, iGaming professional translations by industry experts is paramount. It ensures that every nuance, every term, and every cultural reference resonates with the target audience, fostering trust and engagement.

Moreover, tailored marketing strategies that align with the unique preferences and behaviors of local markets can significantly amplify an iGaming enterprise’s reach and relevance. It’s about crafting messages that speak directly to the heart of the market, leveraging local insights to turn potential customers into loyal patrons.

In this competitive landscape, 1Stop Translations stands as your ideal partner. With a deep understanding of the iGaming sector, a penchant for iGaming professional translations, and a commitment to excellence, we offer unparalleled expertise to help your business succeed.

Don’t let language barriers hold you back. Take the leap with 1Stop Translations and ensure your message is heard loud and clear, no matter where your business takes you.


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New regulations and new licences for the Italian iGaming market - 1Stop Translations
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New regulations and new licences for the Italian iGaming market

With the recent acceptance of a new legal framework, Italian iGaming has entered a revolutionary period. This important move changes how online gambling and related licenses are viewed in Italy. The Reorganisation Decree of the Ministry of Economy and Finance (MEF) was approved on January 2, 2024, which brought about the first significant changes to the Italian market since its establishment in 2011.

4 minutes – read

The decree presents a thorough regulatory assessment of iGaming in Italy, emphasising the improvement of player protection—including that of minors—as well as the augmentation of social programmes and tax income. It also attempts to stop illegal conduct in the industry.

New regulations and new licences for the Italian iGaming market - 1Stop Translations

What will change for the Italian iGaming business?

A number of significant adjustments are brought about by Italy’s new iGaming regulations, which are expected to completely alter the country’s online gaming market.

The details are as follows:

Duration of License

The new licenses will be valid for nine years, giving operators more time to prepare and carry out their plans.

Expiration of Current Licenses

All of the licenses that are currently in effect are scheduled to expire by the end of this year, in accordance with the government’s plan to begin implementing the new iGaming regulations at the beginning of the following year.

Number of Licenses

A significant amount of interest in the Italian market is anticipated, with at least 50 requests from providers expected to seek these new licenses.

Cost of License

Each license will set operators back EUR 7 million, which is a big investment but a fair representation of the size of the iGaming sector in Italy.

Operating Fee

Operators shall pay an operating fee equal to 3% of Gross Gaming Revenue (GGR), net of gaming taxes, in addition to the authorisation fee.

What will change for the Italian iGaming business? - 1Stop Translations
The Italian iGaming landscape: a shift on the horizon

Investment in Responsible Gaming

To demonstrate their commitment to social responsibility, operators are required to allocate 0.2% of their Gross Gaming Revenue (GGR), net of gambling taxes, to responsible gaming programmes.

Limitation on Ownership

Groups will be limited to possessing no more than five licenses in order to avoid market monopolisation.

Suitability Criteria

Only operators who uphold strict standards are permitted to enter the market, and the decree establishes extremely strict conditions to achieve these requirements.

Penalties

In order to discourage operators and guarantee adherence to iGaming regulations, the potential penalties for non-compliance have been raised.

Limitations on Skins/White Label Websites

Operators are required to display their logo on a single website that has an Italian top-level domain name. The objective of this approach is to decrease customer confusion and simplify the market.

Registry for Shops Offering Top-Up Cards

Shops offering top-up cards for money transfers to gaming accounts are required to pay a yearly registration fee and be listed in a designated registry.

These changes are part of a larger initiative to bring Italy’s iGaming market up to date and make it safer, more regulated, and transparent for both operators and players. It is anticipated that the new framework will result in a more socially conscious and sustainable gaming environment in Italy.

New requirements for the Italian iGaming

The thorough revamp of Italy’s iGaming legislation improves security measures from a technical and payment processing perspective. These precautions are intended to strengthen the gaming ecosystem’s integrity and provide a safe environment for all parties.

Technically speaking, the new rules require internet platforms and software to follow strict guidelines in order to protect equity and stop fraud, dishonesty, and illegal access. This involves providing the regulatory body direct access to each of the casino’s servers, conducting thorough audits, and keeping a secure customer database to prevent illicit gaming activity.

New requirements for iGaming in Italy - 1Stop Translations
Here’s what you need to know about the latest regulations for Italian iGaming

Regarding payments, the rules impose a solid framework in order to safeguard financial activities. This covers the enforcement of the sureties given by the concessionaires as well as the demand for payment of concession fees, penalties, and interest. The goal is to guarantee that all financial transactions in the iGaming industry are open and honest.

In essence, the success of Italian iGaming operators in this new regulatory era will hinge on their ability to provide secure, fair, and transparent gaming experiences, underpinned by iGaming localisation and professional translations that resonate with a global audience.

Bridge the gap between languages

Here’s where 1Stop Translations can have a significant impact. 1Stop Translations is the ideal partner to help you bridge the gap between languages thanks to our expertise in iGaming translations and in-depth knowledge of the iGaming industry. Our expert translation services will guarantee that your message is communicated accurately and sensitively to cultural differences, whether it be for legal documentation, website content or iGaming localisation.

Don’t let language barriers hold you back. Contact 1Stop Translations today and take the first step towards a seamless transition into Italy’s new iGaming era. Ensure your success with iGaming translations that speak directly to your players’ needs.


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Why you should not compare the Latam iGaming market with the European one - 1Stop Translations
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Why you should not compare the Latam iGaming market with the European one

Within the iGaming industry, Latin America and Europe are two very different environments, with very different complexities, opportunities and challenges. Even if there may be some surface-level parallels, a closer look shows a complex picture that necessitates a sophisticated perspective. Put simply, it is unlikely that a one-size-fits-all approach will produce the best outcomes.

4 minutes – read

But before explaining why drawing analogies between the two is not only foolish but frequently inaccurate, it’s critical to understand the current situation in the Latam iGaming business.

Why you should not compare the Latam iGaming market with the European one - 1Stop Translations

A quick look at Latam iGaming business

Latin America (Latam), which is marked by a discernible spike in demand, is currently experiencing an unparalleled period of expansion, driven by several elements such as changing iGaming regulations and heightened consumer curiosity. Forecasts show that the industry will continue to grow and that key players will be well-positioned to take advantage of new opportunities.

But in order to understand how the Latam iGaming market and European iGaming market differ from one another, we need to examine the unique geographical and regulatory characteristics of each continent.

The differences between Latin America and Europe in iGaming regulations and market

In contrast to the somewhat standardised terrain of Europe, Latin America is a huge region that is home to a diverse range of cultures, languages, and legal systems. Latin America’s diversity is as rich as it is complex, ranging from the sun-kissed coastlines of Brazil to the Andean heights of Colombia.

The differences between Latin America and Europe in iGaming regulations and market - 1Stop Translations
Explore the regulatory and market differences between Latam iGaming and Europe

Handling this complex terrain calls for a specialised strategy that breaks through borders and appeals to local sensitivities, not just a cursory knowledge of regional characteristics. Different nations have quite different legislative conditions, which calls for a customised approach for every market niche. What is legal in one place could be strictly restricted or even illegal in another, which emphasises the significance of legal advice from a comprehensive legal firm and regulatory compliance.

Furthermore, cultural subtleties are crucial in determining the tastes and actions of customers, therefore communication and gaming offerings must be customised accordingly. Audiences in Argentina may not connect with the same content as those in Mexico, underscoring the necessity for subtle localisation techniques that cross over linguistic and cultural barriers.

The future of Latam iGaming: Challenges and opportunities

The growth of the Latin American iGaming sector has been primarily fuelled by technological breakthroughs, which have ushered in a period of unparalleled accessibility and creativity. With the widespread use of smartphones and high-speed internet connectivity, online gaming platforms are now more accessible to a wider range of people, allowing them to engage in virtual entertainment. Furthermore, the increasing acceptance of cryptocurrencies has become a disruptive force, providing a decentralised substitute for established payment systems and encouraging greater financial inclusion.

The Latam iGaming sector offers countless prospects, but it also presents a fair number of difficulties. A thorough awareness of local legislation is essential for navigating the complicated regulatory landscape; this is a difficult undertaking due to the lack of consistency among jurisdictions. Anti-money laundering (AML) and Know your customer (KYC) requirements must be followed to the letter, which makes due diligence procedures necessary to reduce risk and protect against future legal issues.

The future of Latam iGaming: Challenges and opportunities - 1Stop Translations
The future of LatAm iGaming is bright, with opportunities for growth and innovation

Moreover, industry participants must be flexible and agile due to the dynamic nature of the Latam iGaming sector. Consumer tastes are dynamic and always changing due to growing trends and changing socio-cultural factors. Keeping pace with these changes requires a proactive approach to market research and trend analysis, enabling companies to anticipate shifting consumer preferences and tailor their offerings accordingly.

Using localisation to bolster communication

It is impossible to exaggerate the significance of a localised strategy given these complications. Successful iGaming market penetration is largely dependent on effective communication, which calls for carefully constructed messaging that appeals to regional audiences. Accuracy and cultural sensitivity are crucial whether translating marketing materials, game content, or website content.

Enter 1Stop Translations, a pioneer in the field of expert localisation services and iGaming translations. 1Stop Translations, with our staff of qualified linguists, provides solutions made to meet your specific requirements. Every message is delivered with clarity and precision thanks to our unrelenting dedication to quality and accuracy, which builds deep connections with audiences throughout Latin America.

Although the Latin American iGaming business has enormous room for expansion and innovation, its environment is fundamentally different from that of Europe. iGaming businesses can confidently traverse the difficulties of the Latam market and take advantage of new prospects by adopting a localised strategy and utilising the experience of industry the iGaming translations specialists like 1Stop Translations. In doing so, they stand poised to carve out a niche in this dynamic and ever-evolving landscape, shaping the future of gaming in Latin America and beyond.


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Translations and SEO for iGaming in 2024 - 1Stop Translations
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Translations and SEO for iGaming in 2024

Search Engine Optimisation (SEO) is one of the most significant factors in the success of any online business. It’s especially vital for iGaming digital marketing. SEO is the process of optimising your website content so that it’s easier for your customers to find you when they search for terms that are relevant to your business.

4 minutes – read

According to SEO software provider Sistrix, 28.5 per cent of Google users click the first search result that appears, while very few bother to look at results appearing further down the page. It’s especially important for iGaming sites to be optimised for search engines. People seeking a fun leisure activity like online gaming won’t spend a lot of time scrolling through results — they’ll click the first link that looks interesting.

Translations and SEO for iGaming in 2024 - 1Stop Translations

SEO has evolved significantly since its early days. It’s no longer enough to add a few relevant keywords. As well as the technical side of site optimisation, your content needs to be engaging and attractive, offering something of value to your visitors. If you’re seeking to capture an international market, you need to optimise all versions of your site so that they’ll perform well no matter what language your customers use. That’s where quality iGaming translations come in.

Why you need an iGaming international SEO strategy

An effective SEO strategy is vital for iGaming digital marketing. Your strategy needs to encompass a range of different aspects. On the technical side, your site needs to be optimised for good SEO performance. That means a responsive, well-designed site that functions well across a range of platforms, from mobile devices and smart TVs to traditional desktop PCs. The performance of your site will affect your search engine rankings.

Your content also needs to be appealing. A site that’s cluttered, hard to navigate, and populated with low-value content will rapidly drop down in the search results, making it harder to attract and retain players. Your content also needs to be properly localised. This goes beyond basic iGaming translations.

Why you need an iGaming international SEO strategy - 1Stop Translations
Expand your iGaming reach globally with a strategic international SEO approach

A site that’s perfectly translated into a range of languages still won’t perform well internationally if the content itself is only relevant to one region. Visitors from different parts of the world will be looking for content that reflects their interests and culture: regional teams and sporting events, top national celebrities, culturally specific holidays, etc. When a potential customer is looking for iGaming platforms, they might be hoping to bet on a sporting event in their country, for example.

Good iGaming localisation will ensure that they find your site at the top of the search page instead of a competitor’s.

The importance of iGaming SEO content writing

Having interesting and engaging content will help make your site more search engine friendly. Firstly, relevant posts and articles will naturally contain search terms that your customers might be looking for. By including appropriate keywords and phrases, you make your site more discoverable.

The importance of iGaming SEO content writing - 1Stop Translations
Crafting SEO content ensures visibility & engagement, vital for thriving in the competitive iGaming industry

Secondly, quality content encourages visitors to spend longer on your site. Search engines like Google track the amount of time that visitors spend on websites after clicking a link in the search results. If visitors to a particular link spend longer on that site, it’s considered more relevant and its search engine ranking increases. It’s a feedback loop: more visitors and longer visits mean higher page rankings, which mean more visitors, and so on.

To make sure you get the most mileage out of your iGaming SEO content, translations for iGaming need to be accurate and include search terms that are relevant to the region you’re targeting. Translations for iGaming that are inaccurate, dry, or don’t include relevant search terms will undermine the effectiveness of your SEO strategy. Quality translations for iGaming can make a huge difference

iGaming localised translations to conquer new markets

Many business owners make the mistake of accepting lower-quality SEO translations. Machine SEO translations or SEO translations by amateurs can only hurt your visitor retention and SEO. While they might seem superficially acceptable, native speakers of the target language will immediately recognise shoddy iGaming translations.

If you want to expand your iGaming business into new markets and improve your positioning in different regions, you need top-quality professional translations and iGaming localisation from people who understand the importance of engaging content. Ideally, the professionals you hire should also be well versed in iGaming topics.

iGaming localised translations to conquer new markets - 1Stop Translations
Dice roll: global expansion through tailored translations. iGaming embraces localisation to capture different markets.

That’s where 1StopTranslations comes in. With years of expertise in translation and iGaming localisation specifically for the online gambling sector, 1StopTranslations can provide the kind of engaging and search-friendly SEO translations that you need to succeed.

Our skilled and experienced translators will ensure that your SEO content is fresh, appealing and relevant to customers across the globe. To find out how 1StopTranslations can help you, contact us today.


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Estonia marks a turning point in iGaming regulations - 1Stop Translations
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Estonia marks a turning point in iGaming regulations

Estonia is a prime example of a European country that has embraced the iGaming sector with open arms. Since 2010, the country has implemented a comprehensive and progressive regulatory framework that allows both domestic and foreign operators to offer online gaming and sports betting services to Estonian customers. The iGaming regulations in Estonia are designed to ensure fair competition, consumer protection, and responsible gaming, while also generating revenue for the state.

4 minutes – read

Coupled with some of the lowest tax rates in Europe and a state-of-the-art digital infrastructure, Estonia appeals to new entrants in a way that no other country does, as long as they’re willing to invest in innovation. With plenty of opportunities for growth, the potential you can achieve in Estonia is seemingly limitless.

Estonia marks a turning point in iGaming regulations - 1Stop Translations

A look at the Estonian iGaming industry

The iGaming industry in Estonia has been growing steadily over the years, thanks to the increasing demand and supply of online gaming and sports betting products. According to Statista, revenue from online gambling reached USD 190.62 million in 2023, up from USD 134.40 million in 2020. This growth was dominated by online lotteries, followed closely by the use of online casinos.

This comes down to several factors. For one, a prominent development in Estonia’s online betting sector is the move towards mobile platforms. The widespread use of smartphones and tablets has led to an increasing number of users engaging in gambling activities via mobile applications or websites tailored for mobile use.

A look at the Estonian iGaming industry - 1Stop Translations
The iGaming industry in Estonia reached USD 190.62 million in 2023

This shift is likely to gain momentum as mobile technology evolves and devices become more sophisticated and convenient. Additionally, live dealer games are gaining traction, offering players a more engaging and authentic gaming experience by allowing real-time interaction with actual dealers and fellow participants. The advancements in live-streaming technology have notably augmented the quality of these gaming experiences.

Additionally, with Estonia’s substantial internet coverage, a significant portion of its residents can access online services. This accessibility has opened up a broad potential market for digital gambling services, enabling increased participation in online betting activities.

iGaming regulations and tax benefits with great digital infrastructure

An even more important reason for the success of the iGaming industry in Estonia is the favourable legislative environment of the country. The iGaming regulations in Estonia are based on two main acts: the Gambling Act and the Gambling Tax Act.

The Gambling Act defines the types of gambling activities, the licensing requirements, the supervision and control mechanisms, and the sanctions for violations. The Gambling Tax Act sets the tax rates and the distribution of the tax revenue.

iGaming operators in Estonia are subject to a 5 per cent tax on their net income, which is one of the lowest rates in Europe. The tax revenue is allocated to various social and cultural causes, such as sports, education, health, and youth programmes.

Despite the planned increase of 1 per cent in 2024, iGaming business operators in Estonia still enjoy a competitive advantage over other European countries, where the tax rates can be as high as 25 per cent or more. Moreover, Estonia offers other benefits for the iGaming industry, such as its economic and political stability, its excellent digital infrastructure, and its robust systems for promoting responsible gaming.

Estonia is one of the most advanced digital societies in the world, with high-speed internet access, e-government services, and e-residency programmes. Estonia is also a member of the European Union and the Eurozone, which provides legal certainty and access to a large market. Furthermore, Estonia has adopted various measures to prevent and combat problem gambling, such as self-exclusion lists, age verification, player protection tools, and awareness campaigns.

How to take advantage of the growing Estonian iGaming business

Given the promising landscape of the iGaming industry in Estonia, it is no wonder that many businesses are looking to expand into this market. However, to succeed in this competitive and regulated environment, effective communication support is essential. This is where 1Stop Translations can help you.

How to take advantage of the growing Estonian iGaming business - 1Stop Translations
Explore Estonia’s thriving iGaming market with 1Stop Translations’ communication support

1Stop Translations is a leading provider of SEO iGaming translations, professional translations, and iGaming marketing strategy in the field of sports betting sites, iGaming and online casinos. We have a team of native speakers, experts, and linguists who can help you create and localise your content for the Estonian market. We can also help you optimise your website, app, or platform for the best user experience and conversion rates.

Whether you need iGaming translations, copywriting, content marketing, SEO, or simply need to improve your iGaming marketing strategy with professional translations, we have the solution for you. Contact us today and let us help you take your iGaming business to the next level in Estonia.


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Affiliate or Influencer Marketing: which should you choose for your iGaming business? - 1Stop Translations
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Affiliate or Influencer Marketing: which should you choose for your iGaming business?

Marketing is a crucial aspect of any business, especially in the highly competitive and dynamic iGaming industry. With the rapid growth of online gaming and gambling platforms, attracting and retaining customers is more challenging than ever. That is why many iGaming companies are turning to affiliates and influencers, two of the most popular and effective strategies in the digital era.

4 minutes – read

But what are affiliates and influencers, and how do they differ from each other? More importantly, how can you decide which one is more suitable for your business goals and objectives?

Affiliate or Influencer Marketing: which should you choose for your iGaming business? - 1Stop Translations

What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing, where you pay a commission to an external partner (called an affiliate) for each sale or action that they generate through their website, blog, social media or other channels. The affiliate promotes your iGaming products or services to their audience, using a unique link or code that tracks the source and outcome of each referral.

This type of marketing has several advantages for iGaming businesses, such as:

  • Cost-effectiveness: You only pay for the results that you get, which means you can have a high return on investment (ROI) and avoid wasting money on ineffective campaign
  • Scalability: You can reach a large and diverse audience by partnering with multiple affiliates who have different niches, demographics and geographic locations
  • Trust and credibility: Affiliates can act as advocates for your brand, as they usually have a loyal and engaged following that trusts their recommendations and opinions
What is Affiliate Marketing? - 1Stop Translations
Affiliate marketing is a marketing arrangement in which affiliates receive a commission for each visit, signup or sale they generate for a merchant

What is Influencer Marketing?

Influencer marketing is a type of social media marketing where you collaborate with an influencer who has a large and loyal following on platforms such as Instagram, YouTube, TikTok or Twitch. The influencer creates and shares content about your iGaming products or services, using their own style and voice, to generate awareness, engagement and conversions among their fans.

Like affiliate marketing, working with influencers has several benefits for iGaming businesses, such as:

  • Brand awareness and exposure: You can reach a massive and highly engaged audience that may not be aware of your brand or products and increase your visibility and recognition in the iGaming market
  • Authenticity and loyalty: Influencers can create authentic and relatable content that resonates with their followers and build a strong and lasting relationship with them based on trust and loyalty
  • Creativity and innovation: Influencers can bring fresh and original ideas and perspectives to your marketing campaigns and help you create unique and memorable experiences for your customers
What is Influencer Marketing? - 1Stop Translations
Influencer marketing involves a brand collaborating with an online influencer to market one of its products or services

How to choose between Affiliate and Influencer Marketing?

As you can see, there are two distinct and powerful marketing strategies that can help you grow your iGaming business. However, they are not mutually exclusive, and you can use them in combination or separately, depending on your specific needs and goals.

To choose the best option for your iGaming company, you have to ask yourself a few questions to get a clearer picture of which marketing approach is more aligned with your business strategy and can deliver the best results for you.

  • Who are your ideal customers, and where can you find them? What are their preferences, behaviours and motivations? How do they consume and share information and content?
  • What are you trying to achieve with your iGaming marketing campaigns? Do you want to increase your sales, leads, or conversions? Do you want to raise your brand awareness, reputation, or loyalty?
  • How much money and time can you allocate to your iGaming marketing efforts? How many and what kind of affiliates or influencers can you afford and manage?
  • What are the trends and opportunities in the iGaming industry and your specific niche? What are your competitors doing and how can you differentiate yourself from them?
How to choose between Affiliate and Influencer Marketing? - 1Stop Translations
Unlocking iGaming success: combining Marketing Strategies for optimal growth your iGaming business

Conclusion

Marketing with affiliates and influencers are two of the most popular and effective ways to promote your iGaming products or services online. But marketing is not the only factor that determines your success.

You also have to provide a high-quality and engaging gaming experience for your customers and communicate with them effectively and efficiently. If you’re operating in the iGaming sector, this might mean using iGaming translations, which are especially important if you are expanding your iGaming business to new and diverse markets, where you have to adapt your content and messages to the local language, culture and regulations.

So where do you find professional and reliable localised translations you can trust to help you with your marketing needs?

At 1Stop Translations, we provide you with accurate, fast and affordable localised translations of your website, app, game, marketing materials and customer support. With nearly two decades of experience, we can even help you reach and connect on a global scale and grow your iGaming business.

To better position your brand, contact us and get a quote for iGaming translations that will effortlessly break down language barriers and open up your business to a new and wider audience.


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