Africa: the iGaming El Dorado? 1Stop Translations and Suss Ads formalise their partnership
Africa represents a new El Dorado for iGaming. In 2024, 1Stop Translations seizes this opportunity by entering into a strategic partnership with Suss Ads, a leading Kenyan technology and marketing services provider.
2 minutes – read
This collaboration was born after the meeting between the two companies at ICE London held in February 2024, with the common intention of integrating their services for companies operating in the iGaming, sports betting and fintech sectors, and interested in expanding their business in the thriving African market.
The result of their agreement is the integration of 1Stop Translations’ decades of experience in the field of professional translations and international digital marketing with Suss Ads’ expertise in the design and implementation of online advertising and SMS marketing campaigns.
Analysis of African iGaming market
Africa is one of the world’s fastest growing markets in terms of iGaming diffusion, thanks to its young population, the wide adoption of mobile technology, the evolution of the regulatory framework, and the cultural predisposition towards gambling and betting.
1Stop Translations and Suss Ads offer their clients a comprehensive solution: the planning and implementation of marketing campaigns tailored to the entire African market, localised in the target languages and with well-defined and measurable objectives.
Due to the complexity and linguistic variety present in Africa, the automatic translation of the texts of games, websites and marketing communications is ineffective, and often not completely correct, and this makes localisation services in the target languages necessary.
Localisation strategies for iGaming platforms in Africa
Localisation is a process of adapting content, making it culturally suited to local conventions. A specific advertising campaign, in order to have the same impact, will have to be modified in all its contents, message, tone, and images/videos from one country to another, in relation to the local culture. This process requires the collaboration of several professionals, including translators, proofreaders, copywriters and digital marketers.
1Stop Translations is a leading provider of translation and localisation services in 100 languages, with over 15 years of experience in the iGaming, sports betting, fintech and legal sectors. It also provides multilingual content writing services, SEO optimisation services for website and blog content, as well as social media management.
Suss Ads, on the other hand, is a digital hub expert in paid digital ads (Programmatic Ads) and SMS advertising campaigns. It helps companies grow by providing targeted, successful promotional campaigns that generate a concrete and measurable ROI. The experience in delivering effective advertising campaigns is proven by the testimonials of its customers. More details and insights can be found on the company website www.sussads.co.ke.
Nicola Pansini, Sales and Marketing Manager at 1Stop Translations, states:
“We are proud to announce this agreement between 1Stop Translations and Suss Ads, because the two companies have a common goal: to provide their customers with the best possible service in terms of quality and results. With this partnership, the two companies have integrated their service offering, becoming the point of reference for all companies operating in the iGaming and betting sector and looking for effective marketing solutions to expand their business in the African market.”
Dennis Maina, Suss Ads Managing Partner, says:
“We are excited to join forces with 1Stop Translations. This partnership will seamlessly integrate the expertise of 1Stop Translations in translations and international digital marketing with our own specialization in Programmatic Ads and SMS advertising campaigns. Together, we will offer a comprehensive solution that leverages technology and linguistic proficiency to empower our clients to reach and engage with their target audience effectively in the African market and beyond.”
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