Affiliate or Influencer Marketing: which should you choose for your iGaming business?

Marketing is a crucial aspect of any business, especially in the highly competitive and dynamic iGaming industry. With the rapid growth of online gaming and gambling platforms, attracting and retaining customers is more challenging than ever. That is why many iGaming companies are turning to affiliates and influencers, two of the most popular and effective strategies in the digital era.

4 minutes – read

But what are affiliates and influencers, and how do they differ from each other? More importantly, how can you decide which one is more suitable for your business goals and objectives?

What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing, where you pay a commission to an external partner (called an affiliate) for each sale or action that they generate through their website, blog, social media or other channels. The affiliate promotes your iGaming products or services to their audience, using a unique link or code that tracks the source and outcome of each referral.

This type of marketing has several advantages for iGaming businesses, such as:

• Cost-effectiveness: You only pay for the results that you get, which means you can have a high return on investment (ROI) and avoid wasting money on ineffective campaign
• Scalability: You can reach a large and diverse audience by partnering with multiple affiliates who have different niches, demographics and geographic locations
  
• Trust and credibility: Affiliates can act as advocates for your brand, as they usually have a loyal and engaged following that trusts their recommendations and opinions
  

What is Influencer Marketing?

Influencer marketing is a type of social media marketing where you collaborate with an influencer who has a large and loyal following on platforms such as Instagram, YouTube, TikTok or Twitch. The influencer creates and shares content about your iGaming products or services, using their own style and voice, to generate awareness, engagement and conversions among their fans.

Like affiliate marketing, working with influencers has several benefits for iGaming businesses, such as:

• Brand awareness and exposure: You can reach a massive and highly engaged audience that may not be aware of your brand or products and increase your visibility and recognition in the iGaming market
  
• Authenticity and loyalty: Influencers can create authentic and relatable content that resonates with their followers and build a strong and lasting relationship with them based on trust and loyalty
  
• Creativity and innovation: Influencers can bring fresh and original ideas and perspectives to your marketing campaigns and help you create unique and memorable experiences for your customers

How to choose between Affiliate and Influencer Marketing?

As you can see, there are two distinct and powerful marketing strategies that can help you grow your iGaming business. However, they are not mutually exclusive, and you can use them in combination or separately, depending on your specific needs and goals.

To choose the best option for your iGaming company, you have to ask yourself a few questions to get a clearer picture of which marketing approach is more aligned with your business strategy and can deliver the best results for you.

• Who are your ideal customers, and where can you find them? What are their preferences, behaviours and motivations? How do they consume and share information and content?
  
• What are you trying to achieve with your iGaming marketing campaigns? Do you want to increase your sales, leads, or conversions? Do you want to raise your brand awareness, reputation, or loyalty?
  
• How much money and time can you allocate to your iGaming marketing efforts? How many and what kind of affiliates or influencers can you afford and manage?
  
• What are the trends and opportunities in the iGaming industry and your specific niche? What are your competitors doing and how can you differentiate yourself from them?

Conclusion

Marketing with affiliates and influencers are two of the most popular and effective ways to promote your iGaming products or services online. But marketing is not the only factor that determines your success.

You also have to provide a high-quality and engaging gaming experience for your customers and communicate with them effectively and efficiently. If you’re operating in the iGaming sector, this might mean using iGaming translations, which are especially important if you are expanding your iGaming business to new and diverse markets, where you have to adapt your content and messages to the local language, culture and regulations.

So where do you find professional and reliable localised translations you can trust to help you with your marketing needs?

At 1Stop Translations, we provide you with accurate, fast and affordable localised translations of your website, app, game, marketing materials and customer support. With nearly two decades of experience, we can even help you reach and connect on a global scale and grow your iGaming business.

To better position your brand, contact us and get a quote for iGaming translations that will effortlessly break down language barriers and open up your business to a new and wider audience.

Need a quote? Click here